For this Artist Series’s campaign, we partnered with Mexican artist Enrique Larios to create a limited-edition Hometown Hero and apparel that incorporates Mexico's vibrant colors and textures. The Artist Series is part of our larger initiative to create a more inclusive atmosphere in snowboarding. This series allows us to elevate the voices of historically underrepresented artists and athletes in the outdoor space.

The different types of channels used:

• Burton.com

• Email

• Organic Social

• Retail