MATT MURPHY

Senior Designer

Highly organized designer with over 7 years of experience in graphic design, specializing in digital, print, and production processes. From conceptual ideation to final execution, I ensure each project meets client objectives and resonates with the intended audience. I am committed to delivering high-quality work that aligns with brand identities and enhances user experiences.

Designer, Retail & Trade

Burton Snowboards – March 2025 – Present

  • Report directly to the Retail & Trade Marketing Creative Manager; collaborate with stakeholders, art directors, and project managers.

  • Lead creative development and execution of global retail and trade initiatives.

  • Prepare working design files for regional in-market design teams to localize and version.

  • Partner with category creative leads to elevate the customer experience across hard goods, soft goods, and Anonymous product lines.

  • Develop high-fidelity mockups for store layouts, window displays, fixtures, signage, and wayfinding systems.

Global Production Designer

Burton Snowboards – March 2023 – March 2025

  • Reported to the Director of Consumer Direct; worked with designers, copywriters, and project managers to implement brand vision globally.

  • Supported the Global Retail team in improving retail environments and campaign execution.

  • Delivered production-ready design files for localization by regional teams.

  • Collaborated cross-functionally to maintain consistency across e-commerce, digital, and physical retail channels.

  • Applied brand guidelines across a variety of platforms and formats.

Freelance Creative Director

NOON – June 2022 – July 2024

  • Led branding, digital, and print design projects for various clients.

  • Developed creative concepts aligned with brand identity and target messaging.

  • Produced print-ready and digital-optimized design assets.

  • Stayed current on design trends, tools, and best practices.

  • Managed multiple projects and deadlines independently using Adobe Creative Cloud and Figma.

Graphic Designer

Shady Rays – March 2022 – March 2023

  • Designed DTC marketing assets in collaboration with marketing and product teams.

  • Partnered with product development on eyewear designs and factory-ready tech packs.

  • Developed seasonal campaign visuals and launched product branding (e.g., Green Wolf, SR Impact).

  • Authored comprehensive brand guidelines on Notion for internal and external use.

  • Conducted visual R&D and trend analysis to inform product and campaign direction.

Graphic Designer

Win BIG Media – Sept 2019 – March 2022

  • Designed a wide range of digital marketing assets, including paid social, banners, and websites.

  • Created video content, motion graphics, and animations using Adobe Premiere, After Effects, and Illustrator.

  • Collaborated with account managers and marketing strategists to deliver data-informed creative.

  • Ensured brand consistency across all deliverables.

  • Maintained a comprehensive digital asset library for internal and client use.