Jake founded Burton Snowboards out of a Vermont barn in 1977 and dedicated the rest of his life to snowboarding. He was our founder, the soul of snowboarding, the one who gave us the sport we all love so much.

The impact his spirit had on each of us is undeniable, and through snowboarding, the feelings we've experienced and the memories we've made are unforgettable. His legacy will live on forever.

A Day For Jake (ADFJ) is a global celebration of the legacy of Jake Burton Carpenter.

The different types of channels used for this amazing global event are:

• Burton.com

• Email

• Organic Social

• Paid Media

• Splash Pages (200+ globally)

• Retail

• Event Collateral