For Step On being Burton’s biggest campaign through the winter season, there were over 200+ design assets created. This season was to take the step on optionality and bring more variety. We launched an EST Step On binding to the Step On collection that works with Burton’s boards seamlessly and gives consumers a better board feel. There were also new color launches, plus kids’ and split too.

The different types of channels used:

  • Burton.com

  • Email

  • Organic Social

  • Paid Media

  • Display Ads

  • Wholesale

  • Retail

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